Tous les ebooks de Brian Smith en PDF et EPUB


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Télécharger le livre :  Marketing Due Diligence
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Marketing Due Diligence


Malcolm Mcdonald , Brian Smith , Keith Ward


The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied...

Parution : 2007-01-08
Format(s) : PDF sans DRM
J'achète
41,09
Télécharger le livre :  Marketing Due Diligence
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Marketing Due Diligence


Malcolm Mcdonald , Brian Smith , Keith Ward


At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and...

Parution : 2005-10-17
Format(s) : PDF sans DRM
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43,20
Télécharger le livre :  The Laws of Manu
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The Laws of Manu


Wendy Doniger , Brian Smith


The Laws of Manu form a towering work of Hindu philosophy. Composed by many Brahmin priests, this is an extraordinary, encyclopaedic representation of human life in the world, and how it should be lived. Manu encompasses topics as wide-ranging as the social obligations...

Parution : 1991-08-29
Format(s) : ePub
Éditeur : Penguin
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10,99

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