Tous les ebooks de Ralph Tench en PDF et EPUB


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Télécharger le livre : Communication Ethics in a Connected World
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Communication Ethics in a Connected World

Andrea Catellani , Ralph Tench , Ansgar Zerfass

What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world? This book offers some answers to these...

Parution : 2015-07-31
Format(s) : PDF, ePub
Éditeur : P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
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51,00 €
Télécharger le livre : Public Relations, Values and Cultural Identity
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Public Relations, Values and Cultural Identity

Valérie Carayol , Enric Ordeix , Ralph Tench

As organisations seek legitimacy in a fast-moving, interconnected and changing world, how do public relations help them to manage their identity, responsibilities and impact on society? In a more interactive society, organisations need to align their actions with social...

Parution : 2015-04-13
Format(s) : PDF, ePub
Éditeur : P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
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51,00 €
Télécharger le livre : Researching the Changing Profession of Public Relations
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Researching the Changing Profession of Public Relations

Valérie Carayol , Aydemir Okay , Ralph Tench

How should we approach the challenges created by the increasing professionalization of public relations across Europe? Historical and cultural interpretations are not always sufficient to explain the fast and diverse developments of the public relations profession in...

Parution : 2013-10-01
Format(s) : PDF
Éditeur : P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
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47,94 €

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