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The twin impact of globalization and digitization is deeply affecting how technology and innovation are managed in firms. This contributed volume analyzes the changing dynamics in the interplay of technology, business and society and the resultant implications for...
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent yearsIndia has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful...
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the...
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