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Biographie et livres d'Hester van Herk

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Hester van Herk is professor of Cross-Cultural Marketing Research at Vrije Universiteit, Amsterdam. Her recent research focuses on antecedents and consequences of personal and cultural values on consumer behaviour in developed and emerging markets and on research methodology providing insight into differences and similarities between survey responses from different nations and cultural groups. About these subjects she has published in journals such as Journal of Marketing Research, Journal of
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Téléchargez le livre : Cross Cultural Issues in Consumer Science and Consumer Psychology
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Cross Cultural Issues in Consumer Science and Consumer Psychology

Carlos J. Torelli , Hester Van Herk

Springer

2017-10-17

PDF, ePub

This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior...

116,04 €

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Télécharger le livre : International and Cross-Cultural Business Research
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International and Cross-Cultural Business Research

Julie Anne Lee , Jean-Claude Usunier , Hester Van Herk

Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation...

Parution : 2017-04-10
Format(s) : PDF, ePub
Éditeur : SAGE Publications Ltd
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48,39 €

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