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Télécharger le livre : Proceedings of the 1995 World Marketing Congress
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Proceedings of the 1995 World Marketing Congress

K. Grant , I. Walker

This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world.This volume resents papers on various topics...

Parution : 2015-06-29
Format(s) : PDF
Éditeur : Springer
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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147,69 €
Télécharger le livre : Social Representations and Identity
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Social Representations and Identity

G. Moloney , I. Walker

Drawing on the non-individualistic perspective of social representations theory, this book presents an alternative view of social identity by articulating the inseparable dynamic relationships that exist between content, process and power relations when social identity...

Parution : 2007-10-29
Format(s) : PDF
Éditeur : Palgrave Macmillan
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94,94 €

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