Tous les ebooks de Terry Wu en PDF et EPUB


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Télécharger le livre :  International Business in the New Asia-Pacific
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International Business in the New Asia-Pacific


Nailin Bu , Terry Wu


The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape...

Parution : 2022-01-01
Format(s) : PDF, ePub
Éditeur : Springer
J'achète
147,69
Télécharger le livre :  Emerging Issues in Global Marketing
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Emerging Issues in Global Marketing


James Agarwal , Terry Wu


This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional...

Parution : 2018-03-28
Format(s) : PDF, ePub
Éditeur : Springer
J'achète
210,99
Télécharger le livre :  International Marketing of Higher Education
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International Marketing of Higher Education


Terry Wu


This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition.This book is designed to offer new insights into international...

Parution : 2016-09-15
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
J'achète
94,94

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