Tous les ebooks de Zheng Xiang en PDF et EPUB


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Télécharger le livre :  Analytics in Smart Tourism Design
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Analytics in Smart Tourism Design


Daniel R. Fesenmaier , Zheng Xiang


This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five...

Parution : 2016-10-12
Format(s) : PDF, ePub
Éditeur : Springer
Collection : Tourism on the Verge
J'achète
227,99
Télécharger le livre :  Design Science in Tourism
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Design Science in Tourism


Daniel R. Fesenmaier , Zheng Xiang


This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence...

Parution : 2016-10-04
Format(s) : PDF, ePub
Éditeur : Springer
Collection : Tourism on the Verge
J'achète
250,80
Télécharger le livre :  Information and Communication Technologies in Tourism 2014
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Information and Communication Technologies in Tourism 2014


Iis Tussyadiah , Zheng Xiang


The papers presented in this volume advance the state-of-the-art research on social media and Web 2.0, electronic tourism marketing, website development and evaluation, search engine marketing and optimization, IT adoption and diffusion, virtual travel communities,...

Parution : 2014-01-08
Format(s) : ePub
Éditeur : Springer
J'achète
239,99

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