Advances in Advertising Research (Vol. XI)

Designing and Communicating Experience

Sara Rosengren, Martin K.J. Waiguny


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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.
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Détails
Auteur
Sara  Rosengren , Martin K.J.  Waiguny
Marque
Springer Gabler
Collection
n.c
Parution
2021-09-01
Pages
355 pages
EAN papier
9783658322007
Langue
Anglais
Informations ebook
EAN PDF
9783658322014
Prix
147,69 €
En savoir plus
Nb pages copiables 3
Nb pages imprimables 35
Taille du fichier 9134 Ko
Ce livre est accessible aux handicaps   Informations sur l'accessibilité
EAN EPUB
9783658322014
Prix
147,69 €
En savoir plus
Nb pages copiables 3
Nb pages imprimables 35
Taille du fichier 13834 Ko
Ce livre est accessible aux handicaps   Informations sur l'accessibilité
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Auteur(s) du livre


Defaut-Illustration Sara Rosengren
Defaut-Illustration Martin K.J. Waiguny
Prof. Dr. Martin K.J. Waiguny is Chair of the Academic Board and Professor of Marketing and Consumer Behaviour at the IMC University of Applied Sciences Krems, Austria.

Sara Rosengren is Professor of Business Administration (Marketing) and Head of Center for Retailing at Stockholm School of Economics.
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