Tous les ebooks de Martin K.J. Waiguny en PDF et EPUB


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Télécharger le livre : Advances in Advertising Research XIV
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Advances in Advertising Research XIV

Alexandra Vignolles , Martin K.J. Waiguny

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising...

Parution : 2024-08-01
Format(s) : PDF, ePub
Éditeur : Springer Gabler
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181,89 €
Télécharger le livre : Advances in Advertising Research (Vol. XII)
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Advances in Advertising Research (Vol. XII)

Alexandra Vignolles , Martin K.J. Waiguny

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on...

Parution : 2023-04-10
Format(s) : PDF, ePub
Éditeur : Springer Gabler
Collection : European Advertising Academy
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171,19 €
Télécharger le livre : Advances in Advertising Research (Vol. XI)
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Advances in Advertising Research (Vol. XI)

Sara Rosengren , Martin K.J. Waiguny

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle...

Parution : 2021-09-01
Format(s) : PDF, ePub
Éditeur : Springer Gabler
Collection : European Advertising Academy
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149,79 €

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