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Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. - Brief description of classical planning and marketing techniques - Easy to follow marketing tips geared to libraries and their offerings and working practices - Encouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed

Détails
Auteur
  Zuzana Helinsky
Marque
Chandos Publishing
Collection
n.c
Parution
2014-01-23
Pages
108 pages
EAN papier
9781843344261
Langue
Anglais
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Auteur(s) du livre


Defaut-Illustration Zuzana Helinsky
Zuzana Helinsky is a qualified librarian who has worked with academic and public libraries; she set up and managed for many years the major Swedish subscription agent, and is now a consultant and lecturer, arranging courses in marketing in Sweden, England and the Czech Republic.
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