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This book aims to examine the transition of firms from original equipment manufacturing (OEM) and original design manufacturing (ODM) to original brand manufacturing (OBM), focusing on how businesses can evolve to capture greater value in global markets. It highlights...
The edited volume Clinical Supervision in Latin America: Voices from the Field is unique as it is the first to explore clinical supervision and professional formation in psychology from the perspective of twenty-eight scholars. It offers a groundbreaking...
Imagine every ad, every price, and even every contract completely tailored to you — welcome to the age of AI-driven hyper-personalization. Today, vast amounts of consumer data are collected and processed to build individualized profiles with ever-increasing...
This book examines the social, political and economic rationales, which lead to the development of learning cities in diverse settings in Africa, Australia, Asia and Europe. Many of the contributors are practitioners who have played an active part in the development of...
The premise of this book is that in the contemporary fast-evolving competitive landscape, traditional management models are outdated.The author emphasizes instead the importance of continuous knowledge regeneration and human capital in achieving sustainable success....
This book is written in honour of Richard Arena, Professor of Economics at the University of the Côte d'Azur and a specialist in the history of economic thought. Written by distinguished scholars and historians of economic thought, this volume covers various scientific...
This book focuses on quantum machine learning that harnesses the collective properties of quantum states, such as superposition, interference, and entanglement, uses algorithms run on quantum devices, such as quantum computers, to supplement, expedite, or support the...
This book advances the understanding and process of community participation in cultural heritage management within the Chinese context of rapidly urbanising development. Results show that Chinese community participation in cultural heritage management has yet to find a...
Robotic surgery is the fastest growing area in surgery worldwide. This growth has touched every single specialty, but it is seen most prominently in general surgery. Since The SAGES Manual ofRobotic Surgery was published in 2017, the increasing utilization of robotic...
This Quick Guide is the ideal resource for small and medium-sized B2B companies looking to boost their market visibility through content marketing. It provides a clear structure for beginners and time-constraint marketing professionals, covering all key steps—from...
This book aims to illustrate and explain the “Cognitive Metaphorology” from experiential and cultural perspectives and highlights two prominent features of cognitive metaphor: multidimensionality and cross-sphere application.This book demonstrates that...
This book delves into the moral and metaphysical foundations of the philosophy of the Bhagavad Gita into two parts. Part one explores the moral philosophy of the Bhagavad Gita (Gita), detailing the structure of moral actions, the nature of moral agency, and the primacy...
This book presents the proceedings of the 18th East Asia-Pacific Conference on Structural Engineering and Construction (EASEC-18), held in Chiang Mai, Thailand on November 13–15, 2024. Under the theme “Construction Engineering for a Responsible Growth and...
This book showcases cutting-edge research papers from the 10th International Conference on Research into Design (ICoRD 2025) – the largest in India in this area – written by eminent researchers from across the world on design processes, technologies, methods and tools,...
This book investigates the achievements and challenges in policy and practice of Vietnamese higher education quality assurance. It also discusses the future directions and trends for the development of higher education quality assurance in Vietnam. The book is...
This book presents the Proceedings of the 34th International Conference on Robotics in Alpe-Adria-Danube Region (RAAD), held in Belgrade, Serbia, on June 18–20, 2025. It gathers contributions by researchers from multiple countries on all major areas of robotic research,...
The book is a collection of high-quality papers presented at the International Conference on Soft Computing: Theories and Applications (SoCTA 2024), held at Malaviya National Institute of Technology (MNIT) Jaipur, Rajasthan, India, during 27–29 December 2024. This...
This third edition of the highly successful handbook is presented for the first time in two volumes, covering the field of social psychology more comprehensively than earlier, including applying social psychology to different areas in sociology. It showcases the...
The book is a collection of high-quality papers presented at the International Conference on Soft Computing: Theories and Applications (SoCTA 2024), held at Malaviya National Institute of Technology (MNIT) Jaipur, Rajasthan, India, during 27–29 December 2024....
This book presents the latest postharvest technologies for fruits and vegetables, focusing on the innovations in processing and packaging. It reviews various techniques, including dehydration, low-temperature preservation, freezing, non-thermal processing, and modified...
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