Tous les ebooks de la collection "Management for Professionals" - Springer


232  résultat(s)
Télécharger le livre :  Managing the Reality of Virtual Organizations
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Managing the Reality of Virtual Organizations


Sandhya Shekhar


This book comes at a time when virtual organizations (VO), are proliferating exponentially due to the twin catalysts of globalization and technological enablement. It provides conceptual frameworks and simple tools for identifying and addressing the complexities of...

Parution : 2016-03-04
Format(s) : PDF, ePub
Éditeur : Springer
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53,49
Télécharger le livre :  Global Marketing Strategy
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Global Marketing Strategy


Bodo B. Schlegelmilch


This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural...

Parution : 2016-03-02
Format(s) : PDF, ePub
Éditeur : Springer
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53,49
Télécharger le livre :  Mission Mastery
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Mission Mastery


Brian Dive


This book reveals the story of how the first large learning organization was formed. Emerging around 1870, it involved an organizational transformation that followed a disaster some 60 years earlier. The great success of this process was the introduction of a totally...

Parution : 2016-01-22
Format(s) : PDF, ePub
Éditeur : Springer
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53,49
Télécharger le livre :  Operational Excellence
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Operational Excellence


Gilad Issar , Liat Ramati Navon


As industrial companies are placing a higher focus on operations, this book comes at the right time with a compilation of basic concepts of Operational Excellence and their application. Operational excellence allows companies to recover from reductions in gross...

Parution : 2016-01-14
Format(s) : PDF, ePub
Éditeur : Springer
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64,19
Télécharger le livre :  The Silicon Valley Model
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The Silicon Valley Model


Sverker Alänge , Annika Steiber


This book presents a new management model that has evolved in Silicon Valley. The future will favor companies that can migrate to a management model, better suited for the times. The abilities to remain entrepreneurial and innovate constantly will be essential for all...

Parution : 2015-12-11
Format(s) : PDF, ePub
Éditeur : Springer
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50,28
Télécharger le livre :  Strategic Organizational Learning
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Strategic Organizational Learning


Martha A. Gephart , Victoria J. Marsick


This book discusses the successes and challenges of leveraging organizational learning in effective strategy development and execution. The authors introduce a framework that helps organizations develop core capabilities to enable them to shift direction rapidly and...

Parution : 2015-12-09
Format(s) : PDF, ePub
Éditeur : Springer
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50,28
Télécharger le livre :  Wine Positioning
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Wine Positioning


Pierre Mora


This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful,...

Parution : 2015-11-27
Format(s) : PDF, ePub
Éditeur : Springer
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60,98
Télécharger le livre :  Enterprise Engineering
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Enterprise Engineering


Theo Janssen


This book provides a fundamental and practical introduction to Enterprise Engineering, demonstrating how to employ this approach to map the essence of an organization at the core level of internal cooperation. It then explains how, based on these insights, organizations...

Parution : 2015-11-07
Format(s) : PDF, ePub
Éditeur : Springer
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53,49
Télécharger le livre :  Operational Logistics
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Operational Logistics


Moshe Kress


This book explores the theoretical foundations and applications of military operational logistics (OpLog). OpLog theory has two facets: qualitative and quantitative.The qualitative facet is imbedded in the theory of operational level of war or operational art....

Parution : 2015-10-30
Format(s) : PDF, ePub
Éditeur : Springer
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Télécharger le livre :  The Reputable Firm
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The Reputable Firm


Pekka Aula , Jouni Heinonen


This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business...

Parution : 2015-10-19
Format(s) : PDF, ePub
Éditeur : Springer
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64,19
Télécharger le livre :  TA-Q-BIN
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TA-Q-BIN


Mark Goh , Qizhang Liu


This book reveals the secrets of Yamato Transport’s success in maintaining and extending its leadership in Japan’s domestic parcel delivery market. It presents six cases that illustrate how Yamato's flagship service, TA-Q-BIN, has evolved since the 1970s to the benefit...

Parution : 2015-10-16
Format(s) : PDF, ePub
Éditeur : Springer
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Télécharger le livre :  Brand Building and Marketing in Key Emerging Markets
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Brand Building and Marketing in Key Emerging Markets


Niklas Schaffmeister


This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to...

Parution : 2015-10-09
Format(s) : PDF, ePub
Éditeur : Springer
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Télécharger le livre :  Foresight & Strategy in the Asia Pacific Region
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Foresight & Strategy in the Asia Pacific Region


Luke Van Der Laan , Janson Yap


This book explores the importance of strategy and how to make it work in an environment characterised by constant change. With a specific focus on the Asia Pacific region, anticipated to become the epicentre of global economic activity, it offers insights into the...

Parution : 2015-10-08
Format(s) : PDF, ePub
Éditeur : Springer
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Télécharger le livre :  UX Redefined
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UX Redefined


Johannes Robier


Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies...

Parution : 2015-09-15
Format(s) : PDF, ePub
Éditeur : Springer
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53,49
Télécharger le livre :  Effective Strategy Execution
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Effective Strategy Execution


Bernd Heesen


This book demonstrates how an improved strategic management approach, leveraging established management concepts in conjunction with the innovative technology solutions offered by business intelligence, can lead to better performance. It presents the three main barriers...

Parution : 2015-09-04
Format(s) : PDF, ePub
Éditeur : Springer
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Télécharger le livre :  Production Control Systems
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Production Control Systems


Yacob Khojasteh


Selecting a suitable production control policy is a challenging task for managers because the superiority of one control over the other is controversial. This book analyzes pull production systems and provides a guideline to choose and implement a proper control policy...

Parution : 2015-08-21
Format(s) : PDF, ePub
Éditeur : Springer
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53,49
Télécharger le livre :  Leading Naturally
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Leading Naturally


Michael Alznauer


This book emphasizes that leadership is a task, one that has left evolutionary – and thereby enduring – traces in us. From this perspective the author develops the key elements of successful leadership. The reader is taken on an exciting journey through time and is...

Parution : 2015-08-11
Format(s) : PDF, ePub
Éditeur : Springer
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53,49
Télécharger le livre :  Market Entry into the USA
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Market Entry into the USA


Ralf Drews , Melissa Lamson


This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also...

Parution : 2015-08-05
Format(s) : PDF, ePub
Éditeur : Springer
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Télécharger le livre :  SAP on the Cloud
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SAP on the Cloud


Collectif


This book offers a comprehensive guide to implementing SAP and HANA on private, public and hybrid clouds. Cloud computing has transformed the way organizations run their IT infrastructures: the shift from legacy monolithic mainframes and UNIX platforms to cloud based...

Parution : 2015-08-03
Format(s) : PDF, ePub
Éditeur : Springer
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53,49
Télécharger le livre :  Customer Value Generation in Banking
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Customer Value Generation in Banking


Stefanie Auge-Dickhut , Bernhard Koye , Axel Liebetrau


The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st...

Parution : 2015-07-17
Format(s) : PDF, ePub
Éditeur : Springer
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53,49
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