Tous les ebooks de la collection "Organisationskommunikation" - Springer VS


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Télécharger le livre : Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy
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Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

Sarah Marschlich

This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape...

Parution : 2022-08-30
Format(s) : PDF, ePub
Éditeur : Springer VS
Collection : Organisationskommunikation
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Télécharger le livre : The Instigatory Theory of NGO Communication
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The Instigatory Theory of NGO Communication

Evandro Oliveira

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes...

Parution : 2019-05-31
Format(s) : PDF
Éditeur : Springer VS
Collection : Organisationskommunikation
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