Tous les ebooks de la collection "Palgrave Advances in Luxury" - Palgrave Macmillan


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Télécharger le livre :  Sustainable Luxury
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Sustainable Luxury


Navdeep K. Athwal , Claudia E. Henninger


?This book addresses the issue of sustainability in the luxury industry, which has become a major topic of concern for brand managers, scholars, policy-makers, the media, and academia. Spanning 13 chapters, the authors provide insights from developed and developing...

Parution : 2022-08-11
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
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179,34
Télécharger le livre :  Internationalization of Luxury Fashion Firms
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Internationalization of Luxury Fashion Firms


Simone Guercini , Matilde Milanesi , Andrea Runfola


Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and...

Parution : 2021-12-08
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
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137,14
Télécharger le livre :  The Value of Luxury
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The Value of Luxury


Beata Stepien


What does luxury value mean?What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers...

Parution : 2020-10-12
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
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137,14
Télécharger le livre :  Digitalization in the Luxury Fashion Industry
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Digitalization in the Luxury Fashion Industry


Anna Cabigiosu


The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key...

Parution : 2020-07-13
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
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126,59
Télécharger le livre :  Understanding Luxury Fashion
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Understanding Luxury Fashion


Isabel Cantista , Teresa Sádaba


Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and...

Parution : 2019-11-08
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
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168,79
Télécharger le livre :  Interpretations of Luxury
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Interpretations of Luxury


Linda Lisa Maria Turunen


Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a...

Parution : 2017-09-15
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
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147,69
Télécharger le livre :  Sustainable Luxury Brands
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Sustainable Luxury Brands


Cesare Amatulli , Michele Costabile , Matteo De Angelis , Gianluigi Guido


This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability,...

Parution : 2017-01-20
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
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147,69
Télécharger le livre :  New Luxury Management
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New Luxury Management


Fabrizio Maria Pini , Emmanuelle Rigaud-Lacresse


Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources...

Parution : 2017-01-12
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
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116,04

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