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The wonders of the moons and planets of the Solar System have captivated people across the world for generations... but now we can experience so much more of the the Sun’s corner of the cosmos – our home among the stars.The richness of images – dwarf...
This is the unique story of observing a total solar eclipse for no less than 74 consecutive minutes. On the summer morning of June 30, 1973, the Sun rises on the Canary Islands. But it is strangely indented by the Moon. The eclipse of the century has just begun. From...
This Second Edition addresses five common pitfalls that prevent projects from reaching deployment and provides tools and methods to avoid these pitfalls. Current statistics show that 87% of AI and Big Data projects fail by never reaching deployment, making this book an...
Changes in eating behaviour towards a more plant-forward and sustainable diet require ways to prepare and impart, e.g., vegetables with those tastes, in particular umami, that humans crave as an evolutionary trait, but which plants generally lack due to fundamental...
Artificial intelligence (AI) is transforming multiple aspects of human life, raising fundamental questions: Is AI truly intelligent? Can it surpass human capabilities? What are its risks and opportunities? In this book, I aim to clarify what AI really is, debunking...
The goal of this book is to provide practical guidance for novice researchers; it offers a systematic guide to achieving publication success from experts in the field. Seasoned authors will find several tips and tricks to better organize the writing and publication...
When NASA’s SLS-1 rocket lifted off from Launch Complex 39-B for the Artemis I mission in early morning hours of November 16, 2022, it culminated more than a decade of intense effort by NASA, its prime contractors and thousands of subcontracted companies across the...
A lone bugler sounds the Last Post at a Festival of Remembrance. Overlapping horn arpeggios conjure up the flowing waters of the Rhine in Wagner’s opera “Das Rheingold”. Seventy-six trombones lead the big parade; trumpets sound ceremonial fanfares, and...
How does the most important technology of our time - the Internet and WWW – work? The authors explain in simple language and in short the individual technical building blocks and organizational structures, behind the greatest innovation of our time. Only those who know...
Cancer is one of the most feared diseases worldwide, affecting anyone. But what if you were better equipped with sound scientific knowledge to understand, prevent, detect, and treat cancer? This book provides all the essential information on the causes, prevention, and...
This book unravels in an easily understandable way the exciting molecular connections between our gut microbiome, i.e. the collective microorganisms that we carry in our digestive system, nutrition and the immune system, and how an imbalance can lead to the development...
This book guides through the fascinating history of viral vaccines, from the first primitive smallpox vaccination in the 18th century to the cutting-edge RSV formulation approved in 2023. Each chapter delves into the scientific, clinical, and social forces that led to...
Tourist travel has become part of the lifestyle of Western industrial society. For today’s travelers, recreation and curiosity, experiencing the world and gaining status have been the main motivations, whereas generating income or profit has been the focus of the more...
Brand and Myth A Cultural-Philosophical Consideration Brands reflect the desires of the modern individual. In Nike, it’s the hope of achieving success by simply doing it; in a Mercedes, it’s the pursuit of status; and in a MasterCard, it encapsulates the longing for...
In EARTHMATE, discover a comprehensive and scientifically grounded approach to sustainability, offering practical solutions for navigating the challenges of a rapidly changing world. This book is not just an exploration of Earth’s ecosystems, but a roadmap for how we...
In this book, Vincent F. Hendricks draws on game theory, behavioral economics and moral philosophy in a scathing critique of what he calls whataboutmeism. A form of egoism in which life is viewed as a zero-sum game. The colleague is promoted; a friend hangs out with...
Anyone who does not know the history of economics cannot think competently about the future of economics. This book offers an introduction to economic history for those looking for more than just dry theory. The author takes you on a journey through the economy, from...
This book offers an assessment of the benefits and contemporary relevance of free trade. With contributions from senior policy-makers—ranging from former prime ministers of Australia and the United Kingdom to ambassadors and political figures who have worked on trade...
Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal...
How can you become the best team coach you can be? Written by highly experienced and award-winning authors and speakers, this book will help to equip you with the skills and knowledge you need to develop yourself as a professional team coach. It will encourage you to...
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