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Achieving a common purpose begins with diverse ideas and opinions. This book guides managers through a five-step process to transform productive controversy into unified action. Mastering these steps helps managers stay grounded and effective, even in turbulent times....
Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal...
This book is an essential guide for product managers seeking to harness the power of data to drive their product decisions. It is a detailed resource for developing and maintaining data literacy, a core skill for product managers. Through a structured approach...
Based on the shared journey of two researchers, this book explores enhancing algorithms for the resource-constrained project scheduling problem. It examines the search for and significance of project data from multiple, distinct perspectives. In the first part, the...
As civilization rapidly evolves into a new radical post-pandemic era, organizations and leaders need to adapt, innovate, and reimagine the future. This guidebook offers insights and strategies for leaders to thrive in this new era, empowering them to embrace their roles...
This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the...
Political risks are on the rise. The recent past has been characterized by a dominance of geopolitical risks, which have the potential to endanger companies, entire sectors, and even national economies. Furthermore, the expanding regulatory framework, growing national...
Every consulting project has its governance, which is not always explicitly agreed with the client. This book describes the fundamentals of governance in consulting projects and explains the concept and the concrete implementation in practice. It describes the...
This book explores how decentralized finance (DeFi) can disrupt traditional centralized finance including the business areas of insurance companies, banks, money markets, and bonds. DeFi is not a company or a single product, rather it is a collection of products or...
This book on change management is aimed at top and middle management, change managers, and change leaders - but also anyone who is managing a change project as part of a software implementation or introduction of a digital product. In this book, experts from industry...
The accelerated transformation of businesses poses major challenges to organizations. In its fundamental meaning, leadership is about a systematic way of highlighting the most important goals, combined with continuous execution along the most important principles. This...
Start-ups are emerging, non-conventional enterprises that enter established markets with radically different products, displace incumbents, create new markets, and promote economic growth through innovation.Start-ups are often faced with many challenges that may...
This book presents a collection of latest case studies on augmented reality (AR) and virtual reality (VR), extended reality (XR) and metaverse applications in various industries. AR, VR, XR and Metaverse are changing the business landscape, providing opportunities for...
This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a promise? Ralf T. Kreutzer...
The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure,...
This book helps salespeople decode jargon and doublespeak commonly heard during the selling process and offers tips on how to move beyond ambiguous terminology and close the deal. Sorted into sales, marketing and management sections, Sales on the Go breaks each...
This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a...
From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.Chinese automakers are gradually establishing...
Do you ask yourself what this ‘agility hype’ is actually about and in what cases agility really creates benefits? Would you like to know how to make processes more agile?Do you fancy the idea of using agile methods but don't know how to explain it to your ISO 9001...
Founding a startup is a challenging endeavor that works best in a well-balanced team. Different thinking styles are needed throughout the founding journey. Archetypes are deeply engrained templates in the collective unconscious and can be used to reveal the hidden...
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