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This book offers a theory of those formal properties of art that are apt to afford strong aesthetic experience – a project resembling Aristotle’s in the Poetics, where he analysed structures in tragedies that condition the “peculiar pleasure” of tragedy. However, the...
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate...
This book makes explicit the historical, technological, and discursive links between gossip as a mode of communication, news media, and contemporary politics. A Gossip Politic advances a new framework of gossip, applying the informal...
This book introduces a novel approach to the analysis and practice of persuasive speaking and writing: heuristic rhetoric. The new method has evolved to fulfil the need at universities, government departments, political organisations, business enterprises and other...
This book seeks to develop Rhetoric as a field of knowledge in an important new direction, European Union politics. The authors analyse what could be called a “European style of politics”: textual strategies and rhetorical styles evolving within and around the EU’s...
This book proposes a unified approach to populism that sees it as a primarily rhetorical concept. Populism is on the rise worldwide with both populist leaders and movements gaining power, and the term “populism” resounds in political debate, journalism, and scholarship....
This book explores the circulation of anger and hostility in contemporary American culture with particular attention to the fantasy of refusal, a dream of rejecting all the structures of the contemporary political and economic system. Framing the question of public...
This book focuses on the language of two unions (the United Kingdom and the European Union), tracing the emergence of divisive discourses from indyref to Brexit. It explains the background to the creation of these unions and summarizes recent political events that have...
This book explores whether a beleaguered press in recent years has been developing an emotive, Eurosceptic post-truth rhetoric of its own – competing for attention with populist politicians. These politicians now by-pass the media, talking directly to their publics in...
This book examines the recent evolution of online spaces and their impact on networked democracy. Through an illuminating mix of theoretical and methodological analysis, contributors provide an understanding of how a range of individuals and groups, including activists...
The parliamentary style of politics has been formed over centuries; nobody theorised it in advance. This book presents a thought experiment to spell out key principles of the parliamentary ideal type of politics. Max Weber offers the main intellectual inspiration,...
This book studies the role of rhetoric in the expansive movement for global higher education in U.S. colleges and universities. Drawing on an analysis of how discourses of security, economy, and ethics shape the rhetoric of global higher education, as well as that of...
Through a rhetorical analysis, this book explores how the parties in a coalition government create a united public front while preserving their distinct identities. After proposing an original framework based on the ‘new rhetoric’ of Kenneth Burke, the author charts the...
This book explores the significance of rhetoric from the perspective of its complex relationship with philosophy. It demonstrates how this relationship gives expression to a basic tension at the core of politics: that between the contingency of its happening and the...
This is the first thorough and systematic interrogation of Republican Party oratory and rhetoric that examines a series of leading figures in American conservative politics. It asks: How do leading Republican Party figures communicate with and influence their...
This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors...
This book brings together a team of specialists to explore why some left-wing politicians are able to communicate their message effectively, whereas others struggle to connect with the public. To address this question, it analyses the rhetoric and narratives employed by...
This book explicates how debates and documents can be understood, interpreted and analysed as political action. It offers the reader both a theoretical introduction and practical guidance. The authors deploy the perspective that debates are to be understood as political...
This highly original work considers the rhetoric of political actors and commentators who identify digital media as the means to a new era of politics and democracy. Placing this rhetoric in a historical and intellectual context, it provides a compelling explanation of...
This volume examines and applies classical and contemporary concepts of rhetorical theory and criticism to the context of late capitalism. Each contributor shows how discourse, its subjects, and power relations are irrevocably transformed by neoliberalism. The...
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