Tous les ebooks de la collection "Societing" - Éditions EMS


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Experience as an academic object and managerial realities


Marc Filser , Claire Roederer


Over the last forty years, the field of customer experience has been the focus of considerable research, highly diverse perspectives, and numerous managerial applications. Hybrid contexts combining both brick-and-mortar and digital experiential contexts explain this to...

Parution : 2023-12-11
Format(s) : epub sans DRM
Éditeur : Éditions EMS
Collection : Societing
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24,99
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Qualitative Research & Creativity


Georges Guelfand


How can qualitative studies meet the challenges posed by new communications technologies and changes in consumer behaviour and attitudes? What is the impact of neuroscience research, the internet, social networks, emerging communities - of current and future scientific,...

Parution : 2015-11-06
Format(s) : PDF sans DRM
Éditeur : Éditions EMS
Collection : Societing
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14,99
Télécharger le livre :  Marketing and experiential consumption
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Marketing and experiential consumption


Claire Roederer


Dimensions of experience as a key to successful experiential strategiesFirst discussed in the seminal articles by Holbrook and Hirschman, the experiential approach attempts to understand individuals’ reactions when they consume, with the idea that we seek to enjoy...

Parution : 2013-05-02
Format(s) : PDF sans DRM
Éditeur : Éditions EMS
Collection : Societing
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16,99

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