Tous les ebooks de la collection "Springer Proceedings in Business and Economics" - Springer


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Télécharger le livre :  Managing Humanitarian Logistics
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Managing Humanitarian Logistics


Sumeet Gupta , Vinod Chandra Menon , B.S. Sahay


This book discusses emerging themes in the area of humanitarian logistics. It examines how humanitarian logistics and supply chains play a key role, focusing on rapidly delivering the correct amount of goods, people and monetary resources to the locations needed to...

Parution : 2015-09-10
Format(s) : PDF, ePub
Éditeur : Springer
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105,49
Télécharger le livre :  A New Paradigm for International Business
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A New Paradigm for International Business


Hadrian Geri Djajadikerta , Zhaoyong Zhang


This book offers a collection of studies on regional integration and the dynamic business environment in East Asia. The papers included, originally presented at the 2014 Asia Pacific Business Conference on "Free Trade Agreements and Regional Integration in East Asia,"...

Parution : 2015-07-01
Format(s) : PDF, ePub
Éditeur : Springer
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147,69
Télécharger le livre :  Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing


Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , Raj Sethuraman


This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of...

Parution : 2015-06-03
Format(s) : PDF, ePub
Éditeur : Springer
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94,94
Télécharger le livre :  Cities and Sustainability
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Cities and Sustainability


S. Mahendra Dev , Sudhakar Yedla


The book addresses the sustainability of cities in the context of sustainability science and its application to the city boundary. In doing so it investigates all the components of a city on the basis of sustainability criteria. To achieve sustainability it is essential...

Parution : 2015-05-11
Format(s) : PDF, ePub
Éditeur : Springer
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94,94
Télécharger le livre :  Cultural Tourism in a Digital Era
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Cultural Tourism in a Digital Era


Vicky Katsoni


This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. The book invites readers to discover ongoing...

Parution : 2015-03-31
Format(s) : ePub
Éditeur : Springer
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147,69
Télécharger le livre :  Managing in Recovering Markets
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Managing in Recovering Markets


S. Chatterjee , D.P. Goyal , Narain Gupta , N.P. Singh


The changing dynamics of business worldwide have led organizations to look beyond traditional managerial practices while at the same time attempting to retain their core competitive advantages. This development has called upon academicians and practitioners alike to...

Parution : 2014-10-27
Format(s) : ePub
Éditeur : Springer
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94,94
Télécharger le livre :  National Brands and Private Labels in Retailing
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National Brands and Private Labels in Retailing


Irene Esteban-Millat , Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , Juan Antonio Mondéjar-Jiménez


This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added...

Parution : 2014-06-10
Format(s) : ePub
Éditeur : Springer
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94,94
Télécharger le livre :  Management Innovation
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Management Innovation


José-Luis Hervás-Oliver , Marta Peris-Ortiz


Under a framework in which technology and organizational innovation are markedly separated, this book advances knowledge on the topic by exploring the antecedents of a firm’s adoption of organizational innovation and its performance consequences. The concept of...

Parution : 2014-01-18
Format(s) : ePub
Éditeur : Springer
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94,94
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