Tous les ebooks de Raj Sethuraman en PDF et EPUB


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Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing

Juan Carlos Gázquez-Abad , José Luis Ruiz-Real , Raj Sethuraman

The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and...

Parution : 2025-08-21
Format(s) : PDF, ePub
Éditeur : Springer
J'achète
179,34 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
Ajouter à ma liste d'envies

Advances in National Brand and Private Label Marketing

Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , Raj Sethuraman

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of...

Parution : 2015-06-03
Format(s) : PDF, ePub
Éditeur : Springer
Collection : Springer Proceedings in Business and Economics
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94,94 €

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