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This book provides for the first time an insider’s view into ITER, the biggest fusion reactor in the world, which is currently being constructed in southern France. Now in its second edition, it updates readers on all developments at ITER and those at competing fusion...
In this engaging, insightful, and inspiring narrative, Hermann Simon, the world-renowned management thinker, consultant, pricing expert, entrepreneur, and leading authority on the “hidden champions” business model, highlights the influences on his remarkable journey...
We all know what randomness is. Or do we? Randomness turns out to be one of those concepts that works just fine on an everyday level, but becomes muddled upon close inspection. People familiar with quantum indeterminacy tell us that order is an illusion and that the...
It is one of the most extraordinary cases in the history of science: the mating calls of insects were mistaken for a “sonic weapon” that led to a major diplomatic row. Since August 2017, the world media has been absorbed in the “attack” on diplomats from the...
We are in the midst of an unprecedented era of rapid scientific and technological advances that are transforming the way our foods are produced and consumed. Food architecture is being used to construct healthier, tastier, and more sustainable...
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to...
This delicious new book reveals the fascinating science behind some of our favorite candies. If you’ve ever wondered how candy corn is made or whether Baby Ruth bars really float, as in the movie Caddy shack, then this engaging collection of food for thought is...
For more than a century, oil has been the engine of growth for a society that delivers an unprecedented standard of living to many. We now take for granted that economic growth is good, necessary, and even inevitable, but also feel a sense of unease about the...
Imagine that we had some way to look directly at the molecules in a living organism. An x-ray microscope would do the trick, or since we’re dreaming, perhaps an Asimov-style nanosubmarine (unfortunately, neither is currently feasible). Think of the wonders we could...
In the course of a lifetime, more than half of all women will experience some form of debilitating pelvic disease or discomfort, including chronic urinary tract infections, various kinds of incontinence, pelvic floor prolapse, and interstitial cystitis. Surprisingly,...
Explains the methods that rocket scientists use—expressed in a way that could be applied in everyday life. The book illustrates the methods (the 7 secrets) with anecdotes, quotations and biographical sketches of famous scientists, ideas from sci-fi, personal stories and...
The square root of 2 is a fascinating number – if a little less famous than such mathematical stars as pi, the number e, the golden ratio, or the square root of –1. (Each of these has been honored by at least one recent book.) Here, in an imaginary dialogue between...
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