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Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing,...
With an ever increasing globalization of the economy, rapid technological progress, and intensifying competition, service firms such as airports constantly have to fuel the engine of renewal to keep on prospering. Nevertheless, research is still left with the critical...
?Engineering and infrastructure assets maintain the lifeline of economies. It is, therefore, critical to manage these assets in such a way that they provide a consistent level of service throughout their lifecycle. Management of asset lifecycle, however, is information...
?Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the...
The idea of self-regulation as an instrument capable of mitigating socially undesirable practices in industries - such as corruption, environmental degradation, or the violation of human rights - is receiving substantial consideration in theory and practice. By...
How do firms react in the face of increasing or decreasing foreign competition?How does the type of foreign competition (FDI or imports) influence a firm's reactions?How do reactions such as changes of product scope differ from changes of geographical scope? Can we...
An investment in knowledge pays the best interest. Benjamin Franklin (1706–1790) The knowledge economy Benjamin Franklin, scientist, publisher, founder, and first president of the American Philosophical Society is not only well known for his role as a founding father of...
Ubiquitous Computing has been the subject of discussion in various research areas for some time now. Over the past several years RFID and Near Field Communication (NFC) technologies have become the driving force behind the vision ofUbiquitous Computing. In particular,...
With the astounding success of social networking systems such as Facebook, Bebo, LinkedIn, and MySpace, interest in social networks soared amongst researchers and pr- titioners. Organised groups of individuals can be of considerable value to ?rms, but a deeper...
Organizational decline and corporate turnarounds are historically at the height of interest, both theoretically as well as with regard to current practice. Characterized as the opposite of successful adaptation, organizational decline is the failure to anticipate,...
Franziska König examines the nature and effects of uncertainty on governance choice of firms. Despite an innumerable amount of theoretical and empirical efforts that have been undertaken until to date, the relationship between uncertainty and governance choice remains...
This work is motivated by the research gap evident in the area of forecasting models for the German office market. Since rent, price or yield forecasting research is mainly done by commercially oriented organizations, this work delivers an examination from a scientific...
The continuinggrowth of global Internet usage has a remarkable impact on retailing businesses. Customers expect to do business not only through stationary sales channels, but also to order online, pushing companies to introduce e-commerce sales channels.The distribution...
Revenue management has been successfully applied to service-oriented industries for a long time. In the more recent past, besides these classical application areas, it has been introduced to other production and logistics processes as well. For the automobile industry...
Foreword The importance of innovation hardly needs to be argued in these turbulent times. Any opportunity to shed light on good practices pertaining to it is worth our attention. This dissertation offers one such an opportunity. Its main argument is that innovation is a...
Recent entrepreneurship research discusses numerous potential obstacles on the path towards business formation. The acquisition of resources, especially external finance, constitutesaformidablechallengefoundershavetomeet.Substantialrejectionratesof potential investors...
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