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Biographie et livres d'Adamantios Diamantopoulos

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Adamantios Diamantopoulos joined the University of Vienna in February 2004 from Loughborough University Business School, UK, where he held the Chair of Marketing and Business Research. He was previously Professor of International Marketing at the European Business Management School, University of Wales Swansea, where he headed the Marketing Group. During 1996-1999 he also held the Nestlé Visiting Research Professorship of Consumer Marketing at Lund University, Sweden. Other past academic posts
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Téléchargez le livre : Introducing LISREL
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Introducing LISREL

Adamantios Diamantopoulos , Judy A Siguaw

SAGE Publications Ltd

2000-08-04

PDF, ePub

`If you encounter a research student for whom the very word LISREL induces feelings of fear, quietly recommend that they read this book. They will thank you for it. With increasingly user-friendly versions of LISREL being released and guide books...

47,10 €

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Télécharger le livre : Quantitative Marketing and Marketing Management
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Quantitative Marketing and Marketing Management

Adamantios Diamantopoulos , Wolfgang Fritz , Lutz Hildebrandt

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing,...

Parution : 2013-01-31
Format(s) : PDF
Éditeur : Gabler Verlag
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94,94 €

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