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The 10th edition of the international academic conference Trends in Business Communication (TIBCOM) once again presents the latest research findings in marketing and communication. This proceedings volume gives the reader a compact overview of the key findings. All...
The industrial activities that our modern civilization depends upon have increased CO2 and other greenhouse gas emissions significantly. There is considerable consensus that this increase in emissions has been contributing to climate change. In order to limit global...
Against the backdrop of the unprecedented increase in the inherent risk potential of the current global economic environment, organizational resilience is a critical imperative for multinational corporations. Despite this acknowledgment, global crises, such as the...
Retail is an increasingly dynamic environment, shaped by digitalization, empowered customers and broad socio-economic changes. These factors are impacting retailers' business models and, in particular, their offline stores, which are subject to physical deterioration...
This book deals with a question that decisively influences and drives companies, regulators, banks, and investors in the 21st century. What significance do changes in social discourse and the relationship with social stakeholders have concerning the legitimacy and...
The research focus of Nils Fränzel is on customer behaviour in omnichannel retailing. He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. He also looks at the importance...
Negotiations are an integral part of our daily lives, but they can also be challenging and complex. To successfully navigate the fog of negotiation, people rely on reference points—comparison standards for evaluating potential and final negotiation outcomes....
Unlock the potential of cross-cultural collaboration with this essential book! It presents innovative strategies for achieving cross-cultural complementarity, highlighting the role of metacognitive cultural intelligence in enhancing knowledge sharing within global PBO....
Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice. He analyzes how multinational corporations can benefit from consumer-perceived corporate...
How do serial and unicorn entrepreneurs consistently secure deals with investors? What sets their negotiation behaviors apart from those of novice founders? This book dives deep into the “black box” of funding negotiations, uncovering the behaviors, tactics,...
Since the emergence of Export Credit Agencies (ECAs) in and around the 1900s, they have underpinned the trade, industrial and economic expansion of many economies of the world. These institutions were at the heart of the industrial revolutions of advanced economies of...
In an era marked by the rapid development of digital technologies, established firms face the necessity of digital transformation to remain competitive with digitally native entrants. Despite the acknowledged economic importance of digital transformation for family...
In this book, it was researched whether differences in the formalization of management systems occur in certain countries and whether these can be attributed primarily to the culture of the country or whether there are other influences. A quantitative study was...
This book explores how artificial intelligence (AI) can revolutionize error culture and error management to enhance business efficiency and resilience. Anchored in established frameworks like ISO 31000 and COSO ERM, it demonstrates how principles from High Reliability...
In an era of constant global change, companies are challenged to adapt quickly to evolving consumer demands and technological innovations. However, the complexity of product changes in the medical technology industry is particularly high. Leveraging expertise of...
The political phenomenon of populism has emerged as a significant force in recent decades, with a profound impact on the economic landscape. This book examines the implications of populism for financial markets, identifying it as a key political risk factor. As populist...
Assumed a variance between the established paths and opportunities occurring from the new, digital technologies, the aim of this book is to better understand why firms can struggle on digital transformation through business model innovation. In depth, Percy Menth...
In today's dynamic business environment, resource-constrained organizations, such as SMEs and startups, must navigate the dual demands of exploration and exploitation to achieve ambidexterity – a critical capability for business survival and success. This book examines...
Managing innovative workspace concepts as an organizational change initiative has gained attention among practitioners and researchers. Despite the tremendous potential workspace concepts might bring to organizations, managing workspace changes is a complex undertaking...
The air transport system is a major industry with a global impact of 2.7 trillion dollars. However, the growth of air transport is leading to increasing climate concerns.The main emitters are CO2, NOx and contrails. Regulators have taken initiatives to reduce emissions...
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