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Télécharger le livre : Gamechangers
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Gamechangers

Peter Fisk

Shake up and redefine the market by changing your game!A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and...

Parution : 2014-11-24
Format(s) : PDF, ePub
Éditeur : Wiley
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35,45 €
Télécharger le livre : Marketing Plans
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Marketing Plans

Malcolm Mcdonald

Now in its 6th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention paid to the latest developments in e-marketing, CRM and new...

Parution : 2007-03-13
Format(s) : PDF sans DRM
Éditeur : Butterworth-Heinemann
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36,87 €
Télécharger le livre : Casting for Big Ideas
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Casting for Big Ideas

Andrew Jaffe

In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming...

Parution : 2003-09-24
Format(s) : PDF
Éditeur : Wiley
Collection : Adweek Magazine Series
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47,79 €

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