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Das vorliegende Open-Access-Buch gibt einen Überblick über die Entwicklung der Neuroökonomie und ihre Fragestellungen. Die Neuroökonomie ist ein noch relativ junger Wissenschaftszweig, in dem kognitive Neurowissenschaftler und Ökonomen zusammenarbeiten. Dabei werden die...
--THE SUNDAY TIMES HARDBACK NON-FICTION & BUSINESS BESTSELLER----PORCHLIGHT BUSINESS BOOK AWARDS 2021: BEST BUSINESS BOOK IN THE LEADERSHIP & STRATEGY CATEGORY----SHORTLISTED FOR THE BUSINESS BOOK AWARDS 2022--"THIS IS ONE OF THE MOST POWERFUL BOOKS EVER WRITTEN ABOUT...
The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate...
Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From...
This new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the...
Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the ability to...
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