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Tomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming...
What went wrong with American business at the end of the 20th century?Until the spring of 2001, Enron epitomized the triumph of the New Economy. Feared by rivals, worshipped by investors, Enron seemingly could do no wrong. Its profits rose every year; its stock price...
LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003.Brick by Brick is the compelling story of a Danish family-owned company...
How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up...
How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession worldHow did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up...
The untold story of the world's premier bourbon and the family that made it #1 American Still Life tells the intertwined true stories of America's favorite whiskey and the family dynasty that produces it to this very day. Jim Beam is the world's top-selling bourbon...
Hewlett Packard is an American icon, the largest information technology company in the world. The bedrock of Silicon Valley, it employs more than 300,000 people, its market capitalization is in excess of 100 billion and its products are in almost every home in the...
Rothschilds • Morgans • Fords • Toyoda • Agnellis • Rockefellers • GuggenheimsDynastic family businesses have everything: extraordinary success, bizarre eccentricity, bitter rivalry – as well as pots of money and power. Yet almost no one has looked closely enough to see...
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