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Today’s business world relies on effective use of color to promote its products, both tangible goods and images. Understanding Color has long stood as an indispensable introduction to the effective use of color for design applications, with detailed treatment of the...
This book gathers a set of peer-reviewed works at the intersection between music, sound, and image research and practice. They are based on presentations contributed to the EIMAD–Meeting of Research in Music, Arts and Design conference, held at the Polytechnic...
This book reports on several advances in architectural graphics, with a special emphasis on education, training, and research. It gathers a selection of contributions to the 20th International Congress of Architectural Graphic Expression, EGA 2024, held on May...
This book reports on interdisciplinary research and practices in communication, fashion, product, and interior design, highlighting strategies for systematizing the design approach in a global and digital world. It gathers a selection of chapters written by the authors...
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the...
'A great introduction to the subject and a fascinating read.'- James Friedlander-Boss, Brand Experience Manager, vvast'An accessible but comprehensive introduction to UX Design.' - Dave Watson, Norwich University of the ArtsWe all engage with digital user experience...
This is an open access book.The Faculty of Creative Multimedia (FCM), Multimedia University will hold the 2nd International Conference on Creative Multimedia 2022 (ICCM2022) on 25-27 July 2022 (Virtual Conference). ICCM2022 invites prospective authors to take part by...
This collection stems from the International Association of Societies of Design Research (IASDR) congress in 2021, promoting the research of design in its many fields of application. Today's design finds itself at a critical moment where the...
Choose the right colors and color combinations for your projects Color theory is the art and science of using color. Color Theory For Dummies explains, in simple terms, how colors relate to one another and how they can be combined to work together in an aesthetically...
This book reports on interdisciplinary research and practices in communication, interior, fashion and product design, highlighting strategies for systematizing the design approach in a global, digital world. It gathers a selection of chapters written by the authors of...
A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on...
This book presents the outcomes of recent endeavors that will contribute to significant advances in the areas of communication design, fashion design, interior design and product design, music and musicology, as well as overlapping areas. Gathering the proceedings of...
Ask More Questions, Get More AnswersDon’t Be Normal, Don’t Be OrdinarySay Yes More Than No!Work Hard & Be Nice to PeopleIt’s usually the simple truths that provide the most profound answers. Discover inspirational aphorisms and sound advice for the real world from...
This book shares new research findings and practical lessons learned that will foster advances in digital design, communication design, web, multimedia and motion design, graphic design and branding, and other related areas. It gathers the best papers presented at the...
This book presents the proceedings of the 18th International Conference on Graphic Design in Architecture, EGA 2020, focusing on heritage – including architectural and graphic heritage as well as the graphics of heritage. The third of three volumes, this book discusses...
This book presents the proceedings of the 18th International Conference on Graphic Design in Architecture, EGA 2020, focusing on heritage – including architectural and graphic heritage as well as the graphics of heritage. Consisting of two parts: “Representation...
This book presents the proceedings of the 18th International Conference on Graphic Design in Architecture, EGA 2020, focusing on heritage – including architectural and graphic heritage as well as the graphics of heritage.This first volume gathers selected contributions...
Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals,Designing Brand Identity is the quintessential resource. From research to brand strategy...
THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated...
This is the first book to provide a comprehensive and systematic account of the phenomenon of cinematic remaking. Drawing upon recent theories of genre and intertextuality, Film Remakes describes remaking as both an elastic concept and a complex situation, one enabled...
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