Tous les ebooks d'A. Arora en PDF


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Télécharger le livre : Advertising Confluence
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Advertising Confluence

A. Arora , S. Bacouël-Jentjens

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative...

Parution : 2014-12-15
Format(s) : PDF
Éditeur : Palgrave Pivot
Collection : International Marketing and Management Research
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53,49 €
Télécharger le livre : Global Business Transcendence
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Global Business Transcendence

A. Arora , J. Mcintyre

Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all...

Parution : 2014-04-11
Format(s) : PDF
Éditeur : Palgrave Pivot
Collection : International Marketing and Management Research
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53,49 €
Télécharger le livre : International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines
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International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

A. Arora

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As...

Parution : 2013-07-26
Format(s) : PDF
Éditeur : Palgrave Pivot
Collection : International Marketing and Management Research
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53,49 €

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