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Télécharger le livre : Marketing Communications and Brand Development in Emerging Markets Volume II
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Marketing Communications and Brand Development in Emerging Markets Volume II

Ogechi Adeola , Robert E. Hinson , A. M. Sakkthivel

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance...

Parution : 2022-05-24
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
Collection : Palgrave Studies of Marketing in Emerging Economies
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149,99 €

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