Tous les ebooks d'A. Mitchell en PDF


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Télécharger le livre :  Lost in Transformation
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Lost in Transformation


A. Mitchell


Peace interventions can promote violence, whilst conflict may be a crucial means for constraining and preventing it. This book explores these statements, re-thinking the relationships between peace, conflict and violence. From this perspective it reinterprets several...

Parution : 2015-12-11
Format(s) : PDF
Éditeur : Palgrave Macmillan
J'achète
52,74
Télécharger le livre :  Moment of Truth
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Moment of Truth


A. Bauer , B. Bloching , K. Howaldt , A. Mitchell


The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand management as a narrow marketing activity and this has resulted in weak brands. By contrast they argue for a holistic approach to branding...

Parution : 2005-12-12
Format(s) : PDF
Éditeur : Palgrave Macmillan
J'achète
52,24

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