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Biographie et livres d'Adrian Payne

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Dr Adrian Payne is Professor of Services & Relationship Marketing and Director of the Centre for CRM at Cranfield School of Management, UK. He is an author of ten books on Relationship Marketing, CRM and Marketing Strategy. He undertakes research, gives keynote presentations, runs workshops and consults globally in CRM, relationship marketing and customer retention strategies.
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Téléchargez le livre : Marketing Plans for Services
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Marketing Plans for Services

Pennie Frow , Malcolm Mcdonald , Adrian Payne

Wiley

2011-07-20

PDF, ePub

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and...

47,47 €

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Télécharger le livre : Marketing Plans for Service Businesses
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Marketing Plans for Service Businesses

Malcolm Mcdonald , Adrian Payne

Marketing Plans for Service Businesses is based on the successfulMarketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly...

Parution : 2005-10-17
Format(s) : PDF sans DRM
Éditeur : Butterworth-Heinemann
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