Tous les ebooks d'Allan J. Kimmel en PDF et EPUB


4  résultat(s)
Télécharger le livre :  Connecting With Consumers
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Connecting With Consumers


Allan J. Kimmel


These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms...

Parution : 2010-06-03
Format(s) : ePub
Éditeur : OUP Oxford
J'achète
47,10
Télécharger le livre :  Connecting With Consumers
Ajouter à ma liste d'envies

Connecting With Consumers


Allan J. Kimmel


These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms...

Parution : 2010-06-03
Format(s) : PDF
Éditeur : OUP Oxford
J'achète
47,10
Télécharger le livre :  Ethical Issues in Behavioral Research
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Ethical Issues in Behavioral Research


Allan J. Kimmel


With concerns rising over the ethical dimensions of behavioral research and the developments in ethical codification and the research review process, Ethical Issues in Behavioral Research looks at the research community’s response to the ethical challenges that arise in...

Parution : 2009-02-04
Format(s) : PDF
Éditeur : Wiley-Blackwell
J'achète
69,58
Télécharger le livre :  Marketing Communication
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Marketing Communication


Allan J. Kimmel


Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book...

Parution : 2005-11-17
Format(s) : PDF
Éditeur : OUP Oxford
J'achète
39,85

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