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Télécharger le livre : Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups
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Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups

Andrew Lim

This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/...

Parution : 2022-10-29
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
Collection : Palgrave Studies in Political Marketing and Management
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48,14 €

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