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Generation Z Marketing and Management in Tourism and Hospitality

Bendegul Okumus , Roya Rahimi , Nikolaos Stylos , Sarah Williams

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters....