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Biographie et livres de Cathrine Jansson-Boyd

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Cathrine has written two books (with more in production), conducted research for large organizations including Cambridgeshire County Council and Unilever, published many articles and given numerous talks on consumer psychology-based topics. Currently she is teaching consumer and social psychology but has previously taught other areas including environmental psychology, cognitive psychology and occupational psychology. Cathrine has also held academically related positions at the London Metropolitan University, Birkbeck and London School of Economics.
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Consumer Neuroscience

Peter Bright , Cathrine Jansson-Boyd


Academic Press

2023-11-02

epub sans DRM

To truly understand consumer behaviors, we need a clear understanding of how the brain is shaped by contextual factors. Consumer Neuroscience presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding...

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