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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

Charles W. Lamb, Jr. , John C. Rogers Iii

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing...

Parution : 2015-06-26
Format(s) : PDF
Éditeur : Springer
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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147,69 €

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