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Bernard Shaw and Modern Advertising


Christopher Wixson


This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the...

Parution : 2018-06-13
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
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