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Biographie et livres de Clea Bourne

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Clea Bourne is a Reader in the Department of Media, Communications and Cultural Studies at Goldsmiths, University of London. She founded and directs the MA Promotional Media: Public Relations, Advertising and Marketing at Goldsmiths. She also designed and teaches the undergraduate module ‘Future. Clea’s research explores how digital economies and markets are mediatised, exploring public legitimisation of discourses surrounding digital technologies, including the impact of AI and automation in media and promotional industries. Her latest book, Public Relations and the Digital: Professional Discourse and Change, was published by Palgrave Macmillan in 2022. 

 

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Téléchargez le livre :  The Sage Handbook of Promotional Culture and Society
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The Sage Handbook of Promotional Culture and Society

Clea Bourne , Jason Vincent A. Cabañes , Gisela Castro , Lee Edwards


SAGE Publications Ltd

2024-12-04

PDF, ePub

The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication. By...

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Télécharger le livre :  Public Relations and the Digital
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Public Relations and the Digital


Clea Bourne


This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR...

Parution : 2022-09-29
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
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