Tous les ebooks de David Meerman Scott en PDF et EPUB


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Télécharger le livre :  The New Rules of Marketing & PR
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The New Rules of Marketing & PR


David Meerman Scott


The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including...

Parution : 2024-08-15
Format(s) : PDF, ePub
Éditeur : Wiley
J'achète
28,80
Télécharger le livre :  The New Rules of Marketing and PR
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The New Rules of Marketing and PR


David Meerman Scott


The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace...

Parution : 2020-04-28
Format(s) : PDF
Éditeur : Wiley
J'achète
21,73
Télécharger le livre :  The New Rules of Sales and Service
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The New Rules of Sales and Service


David Meerman Scott


The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When...

Parution : 2016-06-14
Format(s) : PDF, ePub
Éditeur : Wiley
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19,83
Télécharger le livre :  Real-Time Marketing and PR
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Real-Time Marketing and PR


David Meerman Scott


Launch effective real-time communications to win in today'salways-on world Gone are the days when you could plan out your marketing andpublic relations programs well in advance and release them on yourtimetable. "Real time" means news breaks over minutes, not days....

Parution : 2011-12-01
Format(s) : PDF
Éditeur : Wiley
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16,04
Télécharger le livre :  Newsjacking
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Newsjacking


David Meerman Scott


IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. ...

Parution : 2011-11-07
Format(s) : PDF, ePub
Éditeur : Wiley
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9,07
Télécharger le livre :  Tuned In
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Tuned In


Phil Myers , David Meerman Scott , Craig Stull


If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they...

Parution : 2011-03-16
Format(s) : PDF, ePub
Éditeur : Wiley
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25,21
Télécharger le livre :  Marketing Lessons from the Grateful Dead
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Marketing Lessons from the Grateful Dead


Brian Halligan , David Meerman Scott


The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their...

Parution : 2010-08-05
Format(s) : PDF, ePub
Éditeur : Wiley
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22,15
Télécharger le livre :  World Wide Rave
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World Wide Rave


David Meerman Scott


A World Wide Rave! What the heck is that?A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep....

Parution : 2009-03-05
Format(s) : PDF
Éditeur : Wiley
J'achète
22,95

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