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Biographie et livres de Derek D. Rucker

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Derek D. Rucker is the Sandy and Morton Goldman Professor of Entrepreneurial Studies in Marketing at Northwestern University's Kellogg School of Management. His articles have appeared in numerous publications, including the Journal of Personality and Social Psychology, the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Consumer Psychology.
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Téléchargez le livre : The Cambridge Handbook of Consumer Psychology
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The Cambridge Handbook of Consumer Psychology

Cait Lamberton , Derek D. Rucker , Stephen A. Spiller

Cambridge University Press

2023-04-06

PDF, ePub

In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we...

73,88 €

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Télécharger le livre : The Cambridge Handbook of Consumer Psychology
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The Cambridge Handbook of Consumer Psychology

Cait Lamberton , Michael I. Norton , Derek D. Rucker

Why do consumers make the purchases they do, and which ones make them truly happy?Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer...

Parution : 2015-09-09
Format(s) : PDF, ePub
Éditeur : Cambridge University Press
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