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Biographie et livres d'Erica Scharrer

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Erica Scharrer is an Associate Professor in the Department of Communication at University of Massachusetts and studies media content, opinions about media, and media influence.
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Téléchargez le livre : Media and the American Child
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Media and the American Child

George Comstock , Erica Scharrer

Academic Press

2010-07-27

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Media and the American Child summarizes the research on all forms of media on children, looking at how much time they spend with media everyday, television programming and its impact on children, how advertising has changed to appeal directly to...

64,61 €

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Télécharger le livre : The Psychology of Media and Politics
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The Psychology of Media and Politics

George Comstock , Erica Scharrer

Research indicates that people discount their own opinions and experiences in favor of those of "experts" as espoused in the media. The framing of news coverage thus has a profound impact on public opinion, and political decision making as a response to public outcry....

Parution : 2005-05-31
Format(s) : PDF sans DRM
Éditeur : Academic Press
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66,73 €
Télécharger le livre : Television
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Television

George Comstock , Erica Scharrer

Television: What's On, Who's Watching, and What It Means presents a comprehensive examination of the role of television in one's life. The emphasis is on data collected over the past two decades pointing to an increasing and in some instances a surprising influence of...

Parution : 1999-04-15
Format(s) : PDF sans DRM
Éditeur : Academic Press
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88,99 €

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