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The Experience Logic as a New Perspective for Marketing Management

Fabio Forlani , Tonino Pencarelli

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews...

Parution : 2018-04-13
Format(s) : PDF
Éditeur : Springer
Collection : International Series in Advanced Management Studies
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116,04 €

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