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Event Marketing in the Context of Higher Education Marketing and Digital Environments

Florian Neus

Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event...

Parution : 2020-02-25
Format(s) : PDF
Éditeur : Springer Gabler
Collection : Handel und Internationales Marketing Retailing and International Marketing
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89,66 €

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