Tous les ebooks de Frank M. Go en PDF et EPUB


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Télécharger le livre : Restaurant Chains in China
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Restaurant Chains in China

Henk J. De Vries , Frank M. Go , Guojun Zeng

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services...

Parution : 2018-10-12
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
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96,29 €
Télécharger le livre : Global Innovation and Entrepreneurship
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Global Innovation and Entrepreneurship

Frank M. Go , Stephen E. Little , Teresa Shuk-Ching Poon

Addressing the wide-ranging challenges of global entrepreneurship and innovation faced by both East and West, this edited volume provides a multi-faceted overview of the complexity facing entrepreneurial firms within global value chains. Viewed from the context of an...

Parution : 2017-01-09
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
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139,09 €
Télécharger le livre : International Place Branding Yearbook 2011
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International Place Branding Yearbook 2011

Frank M. Go , Robert Govers

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help...

Parution : 2011-09-29
Format(s) : PDF
Éditeur : Palgrave Macmillan
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39,99 €

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