Tous les ebooks de Jennifer Lees-Marshment en PDF et EPUB


3  résultat(s)
Télécharger le livre :  Political Marketing and Management in the 2024 UK Election
Ajouter à ma liste d'envies

Political Marketing and Management in the 2024 UK Election


Jennifer Lees-Marshment , Ioannis Zisis


This book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, branding, advertising, persuasive communication and advertising, leaders crisis management, local government management and...

Parution : 2025-06-30
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
J'achète
42,19
Télécharger le livre :  Political Marketing and Management in the 2020 New Zealand General Election
Ajouter à ma liste d'envies

Political Marketing and Management in the 2020 New Zealand General Election


Edward Elder , Jennifer Lees-Marshment


This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment...

Parution : 2021-10-24
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
J'achète
63,29
Télécharger le livre :  Political Marketing and Management in the 2017 New Zealand Election
Ajouter à ma liste d'envies

Political Marketing and Management in the 2017 New Zealand Election


Jennifer Lees-Marshment


This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources...

Parution : 2018-07-19
Format(s) : PDF, ePub
Éditeur : Palgrave Pivot
J'achète
58,01

Restez informé(e) des événements et promotions ebook

Paiements sécurisés

Paiements sécurisés