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Consumer Demographics and Behaviour

Jo M. Martins , David A. Swanson , Farhat Yusuf

This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of...

Parution : 2011-11-01
Format(s) : ePub
Éditeur : Springer
Collection : The Springer Series on Demographic Methods and Population Analysis
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142,93 €

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