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Biographie et livres de Joel H. Steckel

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Joel Steckel is Professor of Marketing at New York University Stern School of Business. Steckel was the founding president of the INFORMS Society for Marketing Science and has published numerous articles in publications including Journal of Marketing Research, Marketing Science, The Trademark Reporter, University of Pennsylvania Journal of Business Law, University of Chicago Law Review, and Emory Law Journal.
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Téléchargez le livre :  The Cambridge Handbook of Marketing and the Law
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The Cambridge Handbook of Marketing and the Law

Jacob E. Gersen , Joel H. Steckel


Cambridge University Press

2023-07-13

PDF, ePub

This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on measurements and interpretations of consumer and firm behavior, the chapters explore how...

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