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Biographie et livres de John Arnold
John Arnold is Professor of Organisational Behaviour at Loughborough University, and a member of the School’s Research Centre for Professional Work and Society. From 2011 to 2013 he was head of the Institute of Work Psychology (IWP), at the University of Sheffield, and prior to that had extensive experience at Loughborough University Business School (15 years), and Manchester University School of Management (8 years). John is a Fellow and
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Palgrave Macmillan
2024-05-13
Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target...
Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing...
The only single, comprehensive textbook on all aspects of digital television The next few years will see a major revolution in the technology used to deliver television services as the world moves from analog to digital television. Presently, all existing textbooks...
` John Arnold has written a book which will serve well any student or new practitioner in the area of career management, both in terms of explaining how thinking has developed, and in looking forward to the complexities of the future' - Career Path, Institute Personnel...
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