John’s research is situated at the intersection of medical sociology and science and technology studies (STS), and it examines the interplay between biomedicine, individuals and society, particularly in regard to cutting-edge biomedical innovation.His research has focused predominately on two, much-championed areas of biomedicine: the development and implementation of deep brain stimulation and other neurotechnologies, and; the attempts by stakeholders in several countries to create a ‘health and wealth’ generating Regenerative Medicine industry.